Each season “Shark Tank” gives aspiring entrepreneurs an opportunity to not only win money to fund their business dreams, but to glean pearls of wisdom from five wildly successful industry titans. For those who haven’t kept up with the famed reality show now in its 10th season, here are some of the top tips for small businesses dished out over the years during the show or in interviews with various publications by its famous panel of sharks.

Don’t Ignore Your Instinct

The first woman on the “Shark Tank” judges panel, Barbara Corcoran, is legendary for turning a $1,000 real estate loan into a $66 million empire. Corcoran has famously said that instinct can be a key part of self-preservation as a budding entrepreneur or owner of a small business. “Don’t you dare underestimate the power of your own instinct,” Corcoran says.

Be Able to Recognize Flaws

Shark Kevin O’Leary, a billionaire entrepreneur and investor, is also known to be a great source of tips for small businesses. O’Leary has said that to succeed, entrepreneurs must have passion, a good work ethic, and an ability to recognize flaws. “If you can’t even acknowledge your failures, how can you cut the rope and move on?”

Make Your Products Easy to Buy

Mark Cuban, easily one of the most famous sharks on the show, has said that it’s key to make your products easy to buy. “Make your product easier to buy than your competition’s, or you will find your customers buying from them, not you.” Not exactly rocket science, but a very important part of being a successful small business.

Don’t Be in a Rush to Grow

While many small businesses are in a hurry to make it to the next level, shark Daymond John says there are important lessons to be learned before getting too big. “Learn as many mistakes and what not to do while your business or product is small. Don’t be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road.”

Target Your Customers on the Right Platform

Successful marketing is another key part of helping a small business thrive. Shark Robert Herjavec says it’s important to identify where your customers hang out online and connect with them there. “With Facebook and other social platforms, you can have highly targeted marketing campaigns to attract customers who are interested in the product or service that you have,” Herjavec has said. “Find the user groups they meet up in on social and win them over there.”

Be the Biggest Salesperson in Your Company

It doesn’t matter what kind of business you are running, you have to be prepared to be a salesperson. “Number one: Sales cures all,” Cuban says. “There has never been a company in the history of companies that has ever succeeded without sales. Anybody who has ever told you, ‘Don’t worry about sales, you can grow it and worry about sales later,’ they are lying to you.” If you can’t sell, you and your business will fail.

Be Honest With Yourself

You may think your business or product is the greatest thing since sliced bread, but that doesn’t mean customers are simply going to rush to start buying what you have to offer. It’s important to be honest with yourself about your strengths and weaknesses, Cuban says. “All entrepreneurs lie to themselves. We all go through the same process. We tell ourselves, ‘This is the best, everybody loves us, no one is going to not like product.’ Of course, that is not true. What I like to tell people is, ‘When you have a company, when you are an entrepreneur, you have to figure out how to kick your own a– before someone else does it for you.'”

Don’t Give Up

When starting a small business, there will inevitably be challenges and setbacks. But shark Lori Greiner tells budding entrepreneurs not to give up when faced with such hurdles. “As an entrepreneur, you can always find a solution if you try hard enough,” she says.

Toughen Up

Herjavec is famous for saying, “Tough times never last, tough people always do.” His point is that making it as a small-business owner or entrepreneur is not for those who crumble easily. The only way to survive is to have the gumption and courage to hang on through the bad times.

Be Prepared to Work Hard for Your Success

Don’t expect overnight success. Even if you’ve got a great idea, patience and hard work remain crucial elements of the process. According to Greiner, “A brilliant idea doesn’t guarantee a successful invention. Real magic comes from a brilliant idea combined with willpower, tenacity, and a willingness to make mistakes.”